emotional design..why we love(hate everday thing)

Emotional design authored by Donald Norman explores the main issues is that emotions have an important role in the human ability to understand the world, and how they learn something new. For example: pleasant aesthetic objects appear to the user to be more effective, according to their sensual appeal. This is because of the connection consumers feel for an object that appeals to him, because the formation of emotional connection with object.

Norman's approach is based on the classic ABC model of attitude. However, he changed the concept is suitable for application in the design. Three dimensions has a new name (the visceral, behavioral, and reflecting) and some new content. In the book, Norman indicates that the design of the most visible objects in three levels (dimensions). Therefore, good design should be given attention by all three levels.Design the front cover emotional displays Philippe Starck Juicy Salif, industrial design icon that indicates Norman as "details temptation" and the manifestation of his thesis.

Norman say that,I have a collection of teapots. One was invented by the French artist Jacques Carelman for coffee, not tea, not that I can tell the difference. "Coffeepot for masochists" is what he called it, and it is quite unusable, for the handle is on the same side as the spout. It appears on the cover of "The Design of Everyday Things" (Norman, 1988). Mine is an imitation. Another was designed by Michael Graves — no, not the famous pot with the bird but a lesser-known one called Nanna, a teapot so ugly that it is appealing. Yet another is the tilting pot made by the German firm Ronnefeldt that I discovered while enjoying high tea at the Four Seasons Hotel in Chicago.

The Carelman pot is, by intent, impossible to use. The Nanna teapot looks clumsy, but actually works rather well. The tilting pot is made with deep consideration of the stages of tea brewing: place the tea leaves on the interior shelf and lay the pot on its back while the leaves steep. Then, as the brew approaches the desired strength, tip the pot up to a tilt, partially covering the tea leaves. When the tea is ready, stand the pot upright, so that the leaves are out of the liquid, preventing the tea from becoming bitter. And finally, when the teapot is empty, remove the cover, signaling the waiter that more hot water would be welcome.

           

emotions that we now know to change the way the human mind resolve emotional system changes how emotional problem.the oprates.positive cognitive system as important as positive negatif.emosi ore is essential to learning, curiosity and creative shows the results thought.isens that when people are relaxed and happy their thought process becomes more developed, it became more imaginative.happy cretive person is more effective in finding alternative solutions and consequences of small tolerant diffculties.affect, emotion and cognition has also evolved to interact with and complement one another .cognitioninterprets world, leading to increased understanding and knowledge.affect which includes emotional, is a system based on what is good or bad, it makes a safe ordangerous.it judgment value, the better to survive.theaffective system also controls the muscles body and mind of chemical neurotransmitters change how the brain functions.

The reflective is the most vulnerable to variability through culture,experience,education,and individual differences.Exploitative commercial objects are describes as kitsch,as are works that claim artistic value but are weak,cheap,or sentimental.Emotions reflects our personal experiences,associations,and memories.The design challenge is to keep the virtues while removing the barriers:make it easier to store,send,and share.

We can not believe that our independent judgment to the beauty. Freedom is also part of the beauty and the political people have warned about it. Thus, it will take the requirements and so that everyone will have the highest wisdom of their life .we have to get up and think wisely before they make important decisions that we are not mistaken choiced.we to make the right decisions so that all the things that we do run smoothly without any obstacles.

In conclude, mostly this book explain about the basic tools of emotional design. Attractive things do work better. Attractiveness produces positive emotions, causing mental processes to be more creative, more tolerant of minor difficulties. The three levels of processing lead to three corresponding forms of design, the visceral, behavioural and reflective. Each plays a critical role in human behaviour, each equally critical role in design, marketing and use of product.

THE AESTHETIC EDUCATION OF MAN, (1ST LETTER - 5TH LETTER)

        Schiller was a German poet, philosopher, historian, and author drama.Schiller and Johann Wolfgang von Goethe frequently discussed issues related to aesthetics, Schiller and Goethe many complete his work by leaving a sketch. This relationship and these discussions led to a period now referred to by the Weimar Classicism.Dalam book Aesthetic Education Of Man by Freidrich Schiller, Schiller tells the story about the renovation and development of Kant's doctrine of basic education has developed estetik.He art by clear and convincing people about the beauty of life.

            Schiller has been researching his book on beauty and art in addition to treating the subject from the moral nobility of character will not bear manusia.He state error for a good action we.idea Schiller had drawn, but not in depth from reciting or from experience.we more subservient to natural disadvantages of maintaining themselves by acts authorities.We so because they had no confidence in the main diri.Idea in the practical system in which Kant philosophers do not agree with him and Schiller stated that he never did begitu.However, Kantian principle is not restricted thoughts . this is because the actions and thought they would say such a law in the books that say "think on your own unlimited will determine the law according to which we have to continue.

Schiller said he will appear as unseasonable to go in search of the code for the world'smoral world estetik.schiller states offer useful things higher, and when the spirit ofphilosophical inquiry was challenged by the circumstances of our times to occupythemselves with the most perfect of all works seni.bagi large trade in the principles ofsocial and moral it was a matter of concern to every human being, on the grounds that the two subjects and the results itu.tambahannya again, as men who between them have a family member, a party to the case in under trial and involved more or less in decision making. It would appear that this great political process not only involved with individualcases, it also states enactments, which he as a rational spirit capable of enunciating and entitled to melafazkan.He not without bringing menbuktikan he to remember about the principles by based on political reasons in the legislation.

as a normal human we have different ideas and never be satisfied as well have a different view of beauty compared to women. Based on the sentence he can change thejob requirements in free solution and enhance the physical requirements in the law longmoral.Kini natural conditions can be applied to every political body which owes its establishment originally to forces and not the rule law, and this was contrary to the moralnature of man, as lawful only have power over this. . So when the press because its natural state, as it should if he wants to replace his own, he is the real physical weight ofthe moral man in trouble, he weight to the possibility of the existence of society, evenmorally necessary, ideal society.

  Schiller said that the ideal man must be a genuine person who has many ideas as well asopen the mind and the mind to think for and value of art from around.we have two waysavailable to them to thinking, where people can agree upon a time man of ideas, and there are two ways in which the government can sustain itself in the individual. One way iswhen the pure ideal man subdues the empirical man, and the state for individuals, oronce again when the individual is a state, and human time to the man ennobled idea.thetake effect when the cause of moral unity into physical society does he have to injure the manifold in nature. When nature strives to maintain the character of the moral structure ofmanifold, it does not need to make any breach in moral unity.

              he said the egotism was founded in the bosom of the refined society, and withoutdeveloping even a sociable character, we feel all the contagions and miseries of society. We subject our free judgment to the opinion wrong, our sense of the strangecustoms, and wants us to seductions. We only maintain our caprice suci.Manusia rights of the world have contracted by his pride and satisfaction, while human nature oftenbeats in sympathy, and every man seeks for nothing more than to save property fromdestruction of public calamity, as it is from some time kebakarasemangat seen tohesitate between perversions and savagism, between what is unusual, and only,between superstition and moral unbelief, and it is often anything but balance that setslimits to evil...

            In conclusion, the art has its own creativity in which the only person who can say theirconscience will be merasainya.bagi only through an independent state withoutrestrictions by the law other.only low can overcome great power politics that happens notjust to otherpeople in masyarakattice in the field of morals.