Emotional design authored by Donald Norman explores the main
issues is that emotions have an important role in the human ability to
understand the world, and how they learn something new. For example: pleasant
aesthetic objects appear to the user to be more effective, according to their
sensual appeal. This is because of the connection consumers feel for an object
that appeals to him, because the formation of emotional connection with
object.
Norman's approach is based on the classic ABC model of
attitude. However, he changed the concept is suitable for application in the
design. Three dimensions has a new name (the visceral, behavioral, and
reflecting) and some new content. In the book, Norman indicates that the design
of the most visible objects in three levels (dimensions). Therefore, good
design should be given attention by all three levels.Design the front cover
emotional displays Philippe Starck Juicy Salif, industrial design icon that indicates
Norman as "details temptation" and the manifestation of his thesis.
Norman say that,I have a collection of teapots. One was
invented by the French artist Jacques Carelman for coffee, not tea, not that I
can tell the difference. "Coffeepot for masochists" is what he called
it, and it is quite unusable, for the handle is on the same side as the spout.
It appears on the cover of "The Design of Everyday Things" (Norman,
1988). Mine is an imitation. Another was designed by Michael Graves — no, not
the famous pot with the bird but a lesser-known one called Nanna, a teapot so
ugly that it is appealing. Yet another is the tilting pot made by the German
firm Ronnefeldt that I discovered while enjoying high tea at the Four Seasons
Hotel in Chicago.
The Carelman pot is, by intent, impossible to use. The Nanna
teapot looks clumsy, but actually works rather well. The tilting pot is made
with deep consideration of the stages of tea brewing: place the tea leaves on
the interior shelf and lay the pot on its back while the leaves steep. Then, as
the brew approaches the desired strength, tip the pot up to a tilt, partially
covering the tea leaves. When the tea is ready, stand the pot upright, so that
the leaves are out of the liquid, preventing the tea from becoming bitter. And
finally, when the teapot is empty, remove the cover, signaling the waiter that
more hot water would be welcome.
emotions that we now know to change the way the human mind
resolve emotional system changes how emotional problem.the oprates.positive
cognitive system as important as positive negatif.emosi ore is essential to
learning, curiosity and creative shows the results thought.isens that when
people are relaxed and happy their thought process becomes more developed, it
became more imaginative.happy cretive person is more effective in finding
alternative solutions and consequences of small tolerant diffculties.affect,
emotion and cognition has also evolved to interact with and complement one
another .cognitioninterprets world, leading to increased understanding and
knowledge.affect which includes emotional, is a system based on what is good or
bad, it makes a safe ordangerous.it judgment value, the better to
survive.theaffective system also controls the muscles body and mind of chemical
neurotransmitters change how the brain functions.
The reflective is the most vulnerable to variability through
culture,experience,education,and individual differences.Exploitative commercial
objects are describes as kitsch,as are works that claim artistic value but are
weak,cheap,or sentimental.Emotions reflects our personal
experiences,associations,and memories.The design challenge is to keep the
virtues while removing the barriers:make it easier to store,send,and share.
We can not believe that our independent judgment to the
beauty. Freedom is also part of the beauty and the political people have warned
about it. Thus, it will take the requirements and so that everyone will have
the highest wisdom of their life .we have to get up and think wisely before
they make important decisions that we are not mistaken choiced.we to make the
right decisions so that all the things that we do run smoothly without any
obstacles.
In conclude, mostly this book explain about the basic tools
of emotional design. Attractive things do work better. Attractiveness produces
positive emotions, causing mental processes to be more creative, more tolerant
of minor difficulties. The three levels of processing lead to three
corresponding forms of design, the visceral, behavioural and reflective. Each
plays a critical role in human behaviour, each equally critical role in design,
marketing and use of product.
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